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The Scientific World Journal
Volume 2014, Article ID 879323, 11 pages
http://dx.doi.org/10.1155/2014/879323
Research Article

Enhancing Business Intelligence by Means of Suggestive Reviews

1Faculty of Computer Science and Information Technology, University of Malaya, Lembah Pantai, 50603 Kuala Lumpur, Malaysia
2Faculty of Information Science and Technology, COMSATS Institute of Information Technology (CIIT), Park Road, Islamabad 44000, Pakistan
3Faculty of Computing and Information Technology, King Abdulaziz University, North Jeddah Branch, Jeddah 21589, Saudi Arabia
4School of Computer Engineering, Nanyang Technological University, 50 Nanyang Avenue, Singapore 639798
5Faculty of Business and Accountancy, University of Malaya, Lembah Pantai, 50603 Kuala Lumpur, Malaysia

Received 25 March 2014; Accepted 13 May 2014; Published 26 June 2014

Academic Editor: Jesualdo Tomás Fernandez-Breis

Copyright © 2014 Atika Qazi et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citations to this Article [8 citations]

The following is the list of published articles that have cited the current article.

  • S. Shubha, and P. Suresh, “An efficient machine Learning Bayes Sentiment Classification method based on review comments,” 2017 IEEE International Conference on Current Trends in Advanced Computing (ICCTAC), pp. 1–6, . View at Publisher · View at Google Scholar
  • R. Piryani, D. Madhavi, and V.K. Singh, “Analytical mapping of opinion mining and sentiment analysis research during 2000–2015,” Information Processing & Management, 2016. View at Publisher · View at Google Scholar
  • Aika Qazi, Karim Bux Shah Syed, Ram Gopal Raj, Erik Cambria, Muhammad Tahir, and Daniyal Alghazzawi, “A concept-level approach to the analysis of online review helpfulness,” Computers in Human Behavior, vol. 58, pp. 75–81, 2016. View at Publisher · View at Google Scholar
  • Mário Raposo, Helena Alves, and Cristina Fernandes, “Social Media Marketing: A Literature Review and Implications,” Psychology and Marketing, vol. 33, no. 12, pp. 1029–1038, 2016. View at Publisher · View at Google Scholar
  • M.S.I. Malik, and Ayyaz Hussain, “Helpfulness of product reviews as a function of discrete positive and negative emotions,” Computers in Human Behavior, vol. 73, pp. 290–302, 2017. View at Publisher · View at Google Scholar
  • Atika Qazi, Ram Gopal Raj, Glenn Hardaker, and Craig Standing, “A systematic literature review on opinion types and sentiment analysis techniques,” Internet Research, vol. 27, no. 3, pp. 608–630, 2017. View at Publisher · View at Google Scholar
  • Atika Qazi, Alireza Tamjidyamcholo, Ram Gopal Raj, Glenn Hardaker, and Craig Standing, “Assessing consumers' satisfaction and expectations through online opinions: Expectation and disconfirmation approach,” Computers in Human Behavior, vol. 75, pp. 450–460, 2017. View at Publisher · View at Google Scholar
  • Anshu Saxena Arora, and Saidat Abidemi Sanni, “Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions,” Journal of Promotion Management, pp. 1–24, 2018. View at Publisher · View at Google Scholar