Conceptual Framework for the Mapping of Management Process with Information Technology in a Business Process

Table 1

Strategy communication methods and influencing factors.

Communication methods	Influencing factors
(1) Simple but meaningful	Strategic oriented information to help employees connect their day to day efforts towards the organization’s mission and goal.
(2) Build behavior on market and customer insights	Encourage the team to develop department specific responses and generate new ideas.
(3) Inspire	The content should demonstrate progress against goals, showcase benefits to customers, and be presented in a way that gets attention and signals importance.
(4) Educate	To educate your teams most effectively on the validity of your strategy and their role in successful execution and make sure you provide job-specific tools with detailed data that they can customize and apply in their day-to-day responsibilities.
(5) Reinforce	Need to repeat the message in order to increase understanding, instill belief, and lead to true change overtime. These reinforcing messages need to come in a variety of tactics, channels, and experiences and we’ve highlighted some approaches below. Ultimately, they serve to immerse employees in important content and give them the knowledge to confidently connect to the strategy.
(6) Integrate	Integrate regular communications into employee’s daily routines through detailed planning against the messages mapped in Inspire/Educate/Reinforce framework.

“Eight ways to communicate your strategy more effectively” by Everse HBR August 2011 [10].