Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 1

Studies on servicescape and wireless communications and Wi-Fi networks in relation to customer loyalty in restaurants.


Study	Research aim(s)

DCunha et al. [25]	To develop a PLS model to measure the influence of environmental elements, design, and social factors on the perceived quality of servicescape affecting consumer satisfaction and behavior
Frank et al. (2008), Sompie and Pangemanan (2014)	Using the PLS-SEM methodology, to test the hypothesis that willingness to pay and waiting time are among the main factors that affect consumers’ attitudes
Naidoo and Leonard [26]	To develop a PLS model that emphasizes a positive relation between quality of services and incentives for loyalty
Zhang and He [27]	To develop a TAM-based PLS model that incorporates products and their prices as another central element that impacts customer satisfaction and consumer loyalty
Masri et al. [28]	Using the PLS-SEM methodology, to examine the relationship between the Wi-Fi services’ attributes and tourist satisfaction. All the attributes were found to be significant predictors of tourist satisfaction.