Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

Table 7

PLS Predict assessment.

Items		PLS			LM			PLS-LM
	RMSE	MAE	Q^2	RMSE	MAE	Q^2	RMSE	MAE	Q^2
Complete Sample Model
Customer Loyalty (Recommend)	1.528	0.948	0.485	1.49	0.971	0.51	0.038	-0.023	-0.025
Customer Satisfaction (Quality)	1.751	1.097	0.396	1.74	1.121	0.404	0.011	-0.024	-0.008
Service Quality (Comfort)	1.163	0.832	0.075	1.164	0.845	0.075	-0.001	-0.013	0
Service Quality (Products)	1.177	0.878	0.361	1.148	0.827	0.393	0.029	0.051	-0.032