Research on the Evaluation Model of Rural Information Demand Based on Big Data

Table 10

AUC value of all influencing factors.

Serial number	Factor name	AUC value
1	The number of mobile phones per 100 households in rural areas X9	0.975
2	The number of computers per 100 households in rural areas X7	0.972
3	Number of family members X22	0.967
4	The ability to receive information X37	0.966
5	Optical fiber length per 100 square kilometers X3	0.96
6	Distance from county center X34	0.955
7	Number of family labor force X23	0.953
8	Awareness of information acceptance X36	0.953
9	The number of TV sets per 100 households in rural areas X8	0.947
10	Distance from town center X33	0.946
11	Experience of going out for work X21	0.942
12	National informatization policy X38	0.941
13	Knowledge of information X35	0.937
14	Source of family income X26	0.936
15	Per capita income of farmers X28	0.935
16	Fixed investment in the information industry accounts for the proportion of fixed asset investment in the whole society X13	0.933
17	Age X15	0.931
18	Distance from provincial highway X32	0.928
19	Cultural level X18	0.925
20	Occupation X19	0.921
21	Rural per capita postal volume X11	0.919
22	Number of information talents per 10000 people X5	0.917
23	Per capita disposable income of farmers X30	0.917
24	TV coverage rate X4	0.913