Research Article

Research on the Evaluation Model of Rural Information Demand Based on Big Data

Table 5

Part village related raw data.

First level influencing factorsTwo level influence factorsRelated raw data
C1C2C3C28C29C30

Environmental factorsFixed coverage of administrative villages X1809168866974
Number of cable TV per 1000 people X2306203156489543345
Optical fiber length per 100 square kilometers X352345213237
TV coverage rate X4909788967685
Number of information talents per 10000 people X51231784536234132
Number of students per 1000 students X6456739442956
The number of computers per 100 households in rural areas X7394328504577
The number of TV sets per 100 households in rural areas X8909396979999
The number of mobile phones per 100 households in rural areas X9156137269211169304
Number of Internet users per 10000 X101267330489012789084512
Rural per capita postal volume X114711642
Fixed investment in telecom industry accounts for the proportion of total social investment X2210132182514
Fixed investment in the information industry accounts for the proportion of fixed asset investment in the whole society X13121316211517
Main factorsSex X14112211
Age X15334345
Marital status X16111111
Health X17343454
Cultural level X18212123
Occupation X19111111
Personal income X20122223
Experience of going out for work X21222222
Family factorsNumber of family members X22233233
Number of family labor force X23232332
Number of male family members X24121222
Number of family members X25212111
Source of family income X26111111
Family happiness index X27323334
Economic factorsPer capita income of farmers X28324745633349564055306742
Source of farmers’ income X29111111
Per capita disposable income of farmers X30311142903150489043695548
Geographical factorsDistance from county highway X3112341822915
Distance from provincial highway X322574613
Distance from town center X336894715
Distance from county center X34151814263318
Cognitive factorsKnowledge of information X35232233
Awareness of information acceptance X36122122
The ability to receive information X37233323
Policy factorsNational informatization policy X38111111