Research on the Evaluation Model of Rural Information Demand Based on Big Data

Table 9

Probit regression results.

Factor name	Regression coefficient	Standard error	Wald test value	Saliency probability
Fixed coverage of administrative villages X1	0.176	0.287	0.361	0.073
Optical fiber length per 100 square kilometers X3	0.384	1.236	0.445	0.129
TV coverage rate X4	0.279	0.883	0.750	0.069
Number of information talents per 10000 people X5	0.783	0.176	0.115	0.230
The number of computers per 100 households in rural areas X7	0.212	0.478	1.004	0.176
The number of TV sets per 100 households in rural areas X8	0.334	0.579	0.668	0.097
The number of mobile phones per 100 households in rural areas X9	0.913	0.336	0.654	0.209
Rural per capita postal volume X11	0.592	0.448	0.790	0.075
Fixed investment in the information industry accounts for the proportion of fixed asset investment in the whole society X13	0.398	0.667	0.085	0.148
Sex X14	-1.023	0.369	0.981	0.668
Age X15	0.359	0.783	0.245	0.189
Marital status X16	-1.382	0.450	0.695	0.033
Health X17	-0.659	0.560	0.235	0.439
Cultural level X18	0.785	0.207	0.638	0.091
Occupation X19	-3.772	0.697	0.346	0.087
Experience of going out for work X21	-2.910	0.458	0.442	0.037
Number of family members X22	0.709	0.430	0.675	0.127
Number of family labor force X23	0.559	0.650	0.283	0.076
Number of male family members X24	0.389	0.452	0.109	0.087
Number of family members X25	0.669	0.127	1.245	0.343
Source of family income X26	0.945	0.457	2.331	0.061
Family happiness index X27	0.775	0.451	0.609	0.108
Per capita income of farmers X28	0.707	0.532	0.246	0.079
Per capita disposable income of farmers X30	0.409	0.610	3.026	0.417
Distance from provincial highway X32	-1.731	0.796	0.458	0.065
Distance from town center X33	-1.088	0.569	0.337	0.098
Distance from county center X34	-3.952	0.480	0.639	0.112
Knowledge of information X35	0.515	0.707	3.041	0.046
Awareness of information acceptance X36	0.738	0.449	2.064	0.032
The ability to receive information X37	0.893	0.649	1.372	0.018
National informatization policy X38	0.776	0.985	0.689	0.050