Research Article
Factor Analysis about Indonesian Students’ Motivations to Study in China Based on Push-Pull Theory
Table 5
Pull motive of Indonesia overseas students’ traveling (
).
| Motivation | Factor loading | (SD) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Factor 1: activities/events | | | | | | | | 3.891 (0.842) | Outdoor sports events | 0.823 | | | | | | | | Special festivals | 0.795 | | | | | | | | Famous events | 0.761 | | | | | | | | Delicious local food/cuisine | 0.707 | | | | | | | | Visit friend or people | 0.585 | | | | | | | | Factor 2: historical/cultural aspects | | | | | | | | 3.645 (0.791) | Local life style | | 0.902 | | | | | | | Local religion | | 0.876 | | | | | | | Local crafts/specialty | | 0.781 | | | | | | | Rich local tradition | | 0.747 | | | | | | | Famous historic sites | | 0.738 | | | | | | | Tour around the destination | | 0.603 | | | | | | | Factor 3: budget | | | | | | | | 3.926 (0.843) | Current exchange rate | | | 0.779 | | | | | | Cost effective | | | 0.822 | | | | | | Discounts of tourist spots | | | 0.805 | | | | | | Full use of visa | | | 0.777 | | | | | | Factor 4: safety and infrastructure | | | | | | | | 3.898 (0.754) | Development of society | | | | 0.849 | | | | | Safety of society | | | | 0.721 | | | | | High standard of hygiene | | | | 0.734 | | | | | Traffic safety | | | | 0.857 | | | | | Factor 5: convenience service | | | | | | | | 3.762 (0.891) | Available holidays/weekend | | | | | 0.820 | | | | Developed IT | | | | | 0.914 | | | | Infrastructure | | | | | 0.758 | | | | Travel insurance | | | | | 0.652 | | | | Package of travel agency | | | | | 0.887 | | | | Factor 6: Nature | | | | | | | | 3.574 (0.892) | Fresh air | | | | | | 0.822 | | | Sparse population | | | | | | 0.877 | | | Agreeable weather | | | | | | 0.663 | | | Natural beauty | | | | | | 0.729 | | | Factor 7: source of propaganda | | | | | | | | 3.420 (0.830) | Ads from web/billboards | | | | | | | 0.865 | | Recommendation from others | | | | | | | 0.799 | | Eigenvalue | 7.598 | 4.033 | 3.717 | 2.702 | 2.530 | 2.036 | 1.897 | | Variance contribution | 19.934 | 14.191 | 11.213 | 9.180 | 8.650 | 6.462 | 5.733 | | Cronbach’s α | 0.893 | 0.856 | 0.881 | 0.790 | 0.842 | 0.872 | 0.861 | |
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