Research Article

Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach

Table 1

Demographics of the respondents (310).

FrequencyPercentCumulative percent

Gender
 Male15951.2951.29
 Female15148.71100
Age
 15-2427087.1087.10
 25-34299.3596.45
 35-4451.6198.06
 45 or above61.94100
Education
 Undergraduate24478.7178.71
 Masters6621.29100