Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach
Table 2
Scale reliability and measurement.
Constructs
Items
Loading
Mean
SD
Alpha
Rho
CR
AVE
Recommendation
1
0.863
3.371
1.051
0.748
0.77
0.856
0.665
2
0.841
3.497
1.04
3
0.736
3.323
1.059
Utilitarian features
4
0.785
3.287
1.043
0.75
0.751
0.857
0.666
5
0.823
3.361
1.121
6
0.84
3.403
1.17
Hedonic features
7
0.797
3.313
1.093
0.745
0.788
0.849
0.653
8
0.782
3.416
1.182
9
0.844
3.452
1.248
User experience
10
0.854
3.684
1.135
0.724
0.739
0.845
0.646
11
0.836
3.435
1.113
12
0.714
3.132
1.124
Experiential value
13
0.853
3.226
1.159
0.767
0.768
0.866
0.682
14
0.823
3.394
1.139
15
0.801
3.216
1.066
Monetary value
16
0.795
3.103
1.017
0.753
0.754
0.859
0.67
17
0.831
3.268
1.027
18
0.828
3.461
1.014
User satisfaction
19
0.836
3.358
0.959
0.72
0.743
0.841
0.639
20
0.832
3.348
0.984
21
0.724
3.339
1.043
Intention to use
22
0.846
3.329
1.057
0.802
0.808
0.883
0.716
23
0.846
3.413
1.04
24
0.847
3.345
1.057
Note: standard deviation, Cronbach’s alpha, composite reliability, and average variance are being stated as in the table with the abbreviations of SD, Alpha, CR, and AVE.
