Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach

Table 3

Discriminant validity.

	EV	HF	INT to use	MV	Recommendation	UE	US	UF
Experiential value	0.826
Hedonic features	0.634	0.808
Intention to use	0.405	0.496	0.846
Monetary value	0.704	0.699	0.444	0.818
Recommendation	0.513	0.487	0.372	0.544	0.815
User experience	0.676	0.718	0.442	0.7	0.508	0.804
User satisfaction	0.652	0.606	0.546	0.711	0.52	0.653	0.799
Utilitarian features	0.603	0.721	0.422	0.636	0.48	0.637	0.556	0.816

Note: EV stands for experiential value, HF stands for hedonic feature, INT stands for intention, MV stands for monetary value, UE stands for user experience, the US stands for user experience, and UF stands for the utilitarian feature.