Research Article
Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach
| | Paths | Straight effect | value | value | Result |
| H1 | Hedonic features → user experience | 0.537 | 11.16 | 0.001 | Do not reject | H2 | Utilitarian features → user experience | 0.25 | 4.816 | 0.001 | Do not reject | H3 | User experience → monetary value | 0.7 | 17.889 | 0.001 | Do not reject | H4 | User experience → experiential value | 0.676 | 16.259 | 0.001 | Do not reject | H5 | User experience → user satisfaction | 0.223 | 3.695 | 0.001 | Do not reject | H6 | Monetary value → user satisfaction | 0.398 | 6.680 | 0.001 | Do not reject | H7 | Experiential value → user satisfaction | 0.218 | 3.512 | 0.001 | Do not reject | H8 | User satisfaction → intention to use | 0.549 | 10.519 | 0.001 | Do not reject | H9 | User satisfaction → recommendation | 0.518 | 9.352 | 0.001 | Do not reject |
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