Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach

Table 4

Structured model.

	Paths	Straight effect	value	value	Result
H1	Hedonic features → user experience	0.537	11.16	0.001	Do not reject
H2	Utilitarian features → user experience	0.25	4.816	0.001	Do not reject
H3	User experience → monetary value	0.7	17.889	0.001	Do not reject
H4	User experience → experiential value	0.676	16.259	0.001	Do not reject
H5	User experience → user satisfaction	0.223	3.695	0.001	Do not reject
H6	Monetary value → user satisfaction	0.398	6.680	0.001	Do not reject
H7	Experiential value → user satisfaction	0.218	3.512	0.001	Do not reject
H8	User satisfaction → intention to use	0.549	10.519	0.001	Do not reject
H9	User satisfaction → recommendation	0.518	9.352	0.001	Do not reject