Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach

Table 6

Multimediation analysis.

	Mediation paths	Specific indirect effect	values	values	Remarks
H1a	Utilitarian features ≥ user experience ≥ experiential value	0.169	4.412	0.001	Do not reject
H1b	Utilitarian features ≥ user experience ≥ monetary value	0.175	4.51	0.001	Do not reject
H2a	Hedonic features ≥ user experience ≥ experiential value	0.363	8.801	0.001	Do not reject
H3a	User experience ≥ experiential value ≥ user satisfaction	0.148	3.448	0.001	Do not reject
H4a	User experience ≥ monetary value ≥ user satisfaction	0.278	5.687	0.001	Do not reject
H5a	Monetary value ≥ user satisfaction ≥ recommendation	0.206	4.872	0.001	Do not reject

Note: we calculated (VAF) recommended by reference [73] to determine to reject or do not reject the mediating effect of hypotheses. As Brockman [73] stated, VAF could be less than 0.2 in the occurrence of significant indirect impact (VAF less than 0.2, no mediation; , partially mediated; VAF greater than 0.8, full mediation).