Synesthetic Design of Digital Elderly Products Based on Big Data

Table 1

Factors influencing the elderly not buying digital products.

Influencing factors	Number	Proportion	Average	IL
No entity	43	35.83%	36.43%	0.4437
Not safe	65	54.17%	53.55%	0.5438
Inconvenient operation	72	60.83%	61.22%	0.8375
Like to buy in store	37	30.83%	31.62%	0.3564
Others	19	15.83%	16.33%	0.2133