Synesthetic Design of Digital Elderly Products Based on Big Data

Table 2

Types of products purchased by seniors.

Product type		Number	Proportion	Average	Utility
Foods	Digital product	8	6.67%	7.12%	33.6%
	Physical product	25	20.83%	22.65%	54.2%
Clothes	Digital product	11	9.17%	10.13%	25.4%
	Physical product	49	40.83%	41.25%	62.5%
Electronic product	Digital product	26	21.67%	20.87%	42.5%
	Physical product	35	29.17%	30.12%	68.7%
Recharge	Digital product	39	32.5%	31.26%	66.9%
	Physical product	33	27.5%	28.09%	56.6%
Others	Digital product	37	30.33%	29.97%	44.3%
	Physical product	22	18.33%	19.98%	37.6%