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First-level indicator | Secondary index | Three-level indicators | Explanation of related indicators |
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Personal consumption characteristics | Basic information Aesthetics and preferences Herd mentality | Gender | Consumer gender distribution information |
Age | Consumer age distribution information |
Education level | Consumer education level distribution information |
Active area | Consumer active area distribution information |
Preferred movie type | Consumers’ favorite movie genres in the past |
Features of movie products | Core cultural value Experience and emotional value Cultural awareness | Film awards or nominations | Refers to all valid awards won by the film at major film festivals |
Movie type | The categories, types, or forms of films formed due to different themes or techniques, including 13 categories such as action, science fiction, and comedy |
Visual effect | Whether it belongs to 3D, IMAX, or giant screen |
Whether adapted from IP | Whether the movie is adapted from classic classics, best-selling novels, animation works, game works, etc. |
Whether the sequel | Does the movie belong to the sequel of a certain series of movies |
Director’s box office appeal | Director’s cumulative historical box office |
Starring box office appeal | The top ten leading actors in their respective cumulative historical box office |
Screenwriter box office appeal | The top three screenwriters have their cumulative historical box office |
Director topic discussion volume | Number of director’s online topic discussions |
Leading topic discussion volume | Top ten leading actors in their respective online topic discussions |
The volume of screenwriting topics | The top three screenwriters discuss their respective online topics |
Number of masterpieces produced by the company | Cumulative number of masterpieces from major production companies |
Number of masterpieces produced by the company | Cumulative quantity of all masterpieces of major production companies |
Digital environment characteristics | Marketing activities Popularity of public opinion Internet word of mouth | Number of representative works issued by the company | Cumulative number of masterpieces of major issuing companies |
Trailer run times | Trailer network runs |
Total number of trailers played | Cumulative play volume of trailer |
Distribution platform | The distribution of trailer delivery platforms |
Cumulative number of popular Weibo | Number of related hot Weibo discussions |
Cumulative Weibo interactions | Number of Weibo interactions |
Weibo topic discussion volume | Number of topics discussed on Weibo |
Cumulative number of official account articles | Number of related public account articles |
Cumulative article reading | Cumulative reading volume of related public account articles |
Cat eye score | Word-of-mouth score of Maoyan movie website |
IMDB score | IMDB word-of-mouth score |
Screening time/schedule | Film first round screening schedule |
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