Research Article
Predicting Online Consumer Transaction from Big Data: Influential Factors and Strategic Planning
Table 1
The correspondence of the two process models.
| Behavioral process model | Phase 1 | Phase 2 | Phase 3 |
| Online transaction journey (managerial guidance) | Acquisition | Behavior | Conversion | Consumer shopping process (behavior observation) | Prepurchase | Purchase | Postpurchase |
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