Research Article
Intelligent IoT-Based Cross-Border e-Commerce Supply Chain Performance Optimization
Table 6
Results of scale reliability analysis.
| | Dimension | Cronbach’s alpha | Number of items | Dimension |
| | Supply chain management capabilities | 0.803 | 7 | Supply chain management capabilities | | Online marketing | 0.821 | 5 | Online marketing | | Inventory management | 0.842 | 5 | Inventory management | | Brand management | 0.887 | 5 | Brand management | | Representation | 0.846 | 9 | Representation |
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