Wireless Communications and Mobile Computing

Research Article

User Value Identification Based on Improved RFM Model and -Means++ Algorithm for Complex Data Analysis

Table 8

User classification results of the improved RFM model (partial).
User IDCustomer segmentation results
YH1712010000304.7524529.0380.08Important retention customers
YH1812070000011.5214.03.01General customer
YH18101800000208138.505General customer