Design Innovation of Ethnic Cultural Wisdom Tourism Products Based on Digital Information Technology

Table 3

Motivation survey of tourists in Yunnan ethnic villages.

Order number	Tourism motivation	Average value	Standard deviation	Approval rate (%)
1	Leisure and entertainment	4.38	0.72	84.6
2	Get rid of the troubles from daily life	3.87	0.81	62.2
3	Increase experience	3.64	0.89	49.7
4	Investigation and artistic creation	3.20	0.94	40.3
5	Enrich life experience	4.03	0.92	57.4
6	Experience national culture	4.29	0.80	80.1
7	Improve cultural cultivation	3.86	0.82	75.5
8	Increase contacts with friends	3.95	0.85	62.8
9	Make new friends	3.28	0.91	47.8