[Retracted] Analysis of Enterprise Marketing Data Management Integration and Innovation Path Based on BD

Table 2

Test results of mediation effect of BD.

Model	Variable	Intellectual capital	Organizational learning	BD capability	Variance ratio	Adjusted
Model 1	Power marketing dynamic ability	0.586	0.264		104.358	0.472
Model 2	BD capability	0.448	0.285		77.288	0.327
Model 3	Power marketing dynamic ability	0.512	0.216	0.171	108.153	0.488