[Retracted] Construction of Rural E-Commerce Logistics Service Quality Evaluation System and IoT Applications under the Background of New Retail

Table 1

Rural e-commerce logistics service index system.

Target	Primary index	Secondary index
Rural e-commerce logistics service quality	Service convenience	Convenient transportation
		Convenient payment method
		Convenience of return and exchange
	Service reliability	Cargo integrity
		Packaging and distribution of goods in a proper logistical manner
		Delivery information that is accurate
		Correctness of arrival
	Delivery timeliness	Order processing in time
		Update logistics tracking information timely
		Customer service answered promptly
		Timely handling of return and replacement
	Customer care	Service attitude of distribution personnel
		Arrival call or SMS reminder
		Proactively remind inspection
	Service economy	Reasonable distribution charges
		The cost of return and replacement is reasonable
		Clear logistics distribution charges
	Security assurance	Personal privacy protection
		Consignee identity verification