Research Article

[Retracted] Construction of Rural E-Commerce Logistics Service Quality Evaluation System and IoT Applications under the Background of New Retail

Table 2

Description of informative indicators.

DimensionIndexIndicator description

Information qualityAvailability of logistics informationConsumers can directly query the return logistics information from B2C shopping websites without querying through third-party channels
Logistics information reliabilityThe return logistics information provided by B2C platform is accurate
Timeliness of logistics informationConsumers can view the logistics status of returned and exchanged goods through the website. The real-time logistics information reflects the good data connection between B2C enterprises and cooperative logistics enterprises
Timeliness of refund informationThe merchant shall timely feedback the goods information to the consumer