Research Article

[Retracted] Construction of Rural E-Commerce Logistics Service Quality Evaluation System and IoT Applications under the Background of New Retail

Table 6

Initial evaluation index system of service quality of county-level rural e-commerce public service centers.

DimensionIndexSpecific description of indicators

ConvenienceService coverageThe functional services provided can be popularized to township and village levels
Timely provision of servicesTimely provision of functional services
Degree of convenienceConvenience of service location
Resource integration capabilityTraining, platform, marketing, and other services to achieve effective docking in logistics and finance
Availability of informationIt can provide relevant information on policy and industry market changes, and there are many ways to obtain information

ReliabilityTraining effectivenessTraining services help to cultivate talents for corresponding posts
Origin and effectiveness of agricultural productsEffectiveness of quality inspection of local agricultural products
Technical supportProvide a variety of mobile systems to enhance the user experience
Policy guidanceProvide detailed guidance on government policies

ApplicabilityApplicability of service contentFocus on providing functional services for operators with different needs
Applicability of service modeAcceptability and comprehensibility of service provision

GuaranteeService carePay attention to the interests and future development of service objects
PunctualityProvide services on time as promised
Perceived trust of servicesService object’s trust in the accepted

Quality of service personnelService personnel imageThe service personnel dress appropriately and have a good image
Service attitudeThe service room has a good attitude and patiently solves emergencies
Interaction of service processGood two-way interaction