Research Article

The Knowledge Service Model of Technology-Based SMEs from the Perspective of Value Cocreation

Table 3

Spindle code.

Main categorySubcategoryThe connotation of the category

Two-way demand diagnosisCustomer demand managementFully understand customer needs and tap customer resources
Company demand managementIdentify company needs and reduce own costs and risks
Site visit recordBoth parties record the problems through on-site inspections
Discuss the differenceHold various needs discussion meetings to exchange problems

Value proposition fitSuggest solutionThe company proposes a series of solutions and service plans
Organize the discussionOrganizing discussions within and outside the company
Amendments agreedModify the plan and reach an agreement to start the implementation

Organizational integration of resourcesIncrease knowledge stockThe company continues to acquire knowledge and increase the knowledge stock
External communication and sharingKnowledge sharing through online and offline knowledge exchange
Internal knowledge managementThrough knowledge management, the company can better develop knowledge services

Adjust value to matchBenefit sharing modelIn order to meet its own value needs, the company increases the profit model
Weigh input and outputFirms weigh costs and rewards, adjust matching status

Interactive service implementationPlatform Q&A serviceKnowledge consultation through platform system
Professional alternative servicesAs a service unit, the company solves problems on behalf of customers
Self-service inquiry serviceCustomers themselves find the knowledge they need through the platform
Short-term residency serviceThe company sends employees to settle in customer units to solve problems
Freemium serviceFree services provided by the company (optional)

Value symbiosis and win-winNeeds metBoth company and customer needs are met
Participate in the service processCustomer participation in the process of knowledge service
Operational efficiency improvementThe company and customers jointly improve business performance
Brand value sublimationThe brand value of the company and customers is enhanced