Research Article
A Model Predicting CRM Resource Effect on Business Performance through CRM Capabilities
Table 10
Interactive capability-business performance table.
| | Interactive capability | | Business performance rank | Amount of interactive capability | Percentage of technology in performing interactive capability |
| | 1. Waitrose | 64% | 67% | | 2. Aldi | 70% | 29% | | 3. The Sainsbury’s | 86% | 42% | | 4. Asda | 54% | 14% | | 5. Tesco | 86% | 42% | | 6. The Cooperative | 86% | 33% |
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