Research Article

A Model Predicting CRM Resource Effect on Business Performance through CRM Capabilities

Table 11

Upgrading capability-business performance table.

Upgrading capability
Business performance rankAmount of upgrading capabilityPercentage of using technology in performing upgrading capability

1. Waitrose29%50%
2. Aldi20%50%
3. Sainsbury’s7%100%
4. Asda31%0%
5. Tesco7%0%
6. The Cooperative7%0%