Abstract and Applied Analysis / 2016 / Article / Fig 4

Research Article

Pricing Strategy versus Heterogeneous Shopping Behavior under Market Price Dispersion

Figure 4

The seller’s problem under shopping fatigue. Main parameters in Table 3 and those used earlier as benchmark ().
(a) Probability mass functions as increases, from blue () to red ()
(b) Profits versus prices (optimal) for an increasing shopping fatigue ( increasing from blue () to red ())