Computational Psychometrics in Communication and Implications in Decision Making

Table 2

Descriptive statistics of physiological measures for the two conversation groups (PC versus IC).

Measure	Condition		Mean	Std. deviation	Std. error
Heart rate; (physiological arousal)	Personal	14	1.169537	0.282227	0.075428
	Impersonal	14	1.492253	0.514155	0.137414
EMG corrugator; (emotional valence)	Personal	14	1.308825	0.296176	0.079156
	Impersonal	14	1.704306	0.590298	0.157764
Skin conductance; (physiological arousal)	Personal	14	1.310103	0.305998	0.081782
	Impersonal	14	1.744871	0.644443	0.172235
EEG Alpha Asymmetry; (emotional valence)	Personal	14	1.619759	0.331382	0.088566
	Impersonal	14	2.034656	0.613816	0.164049
EEG Slow Alpha waves; (sustained attention)	Personal	14	1.655140	0.281301	0.075181
	Impersonal	14	1.996572	0.529739	0.141579
EEG Beta waves; (physiological arousal)	Personal	14	1.270383	0.331340	0.088554
	Impersonal	14	1.656981	0.619189	0.165485
LF/HF; (Heart Rate Variability)	Personal	14	1.230078	0.272284	0.072771
	Impersonal	14	1.474582	0.429780	0.114864
Pupil dilation; (emotional intensity)	Personal	14	.4252	.09369	.02504
	Impersonal	14	.5309	.16404	.04384
NN50; (Heart Rate Variability)	Personal	14	0.699334	0.132247	0.035344
	Impersonal	14	0.603127	0.173188	0.046286
RMSSD; (Heart Rate Variability)	Personal	14	0.674883	0.306916	0.082027
	Impersonal	14	0.372111	0.422183	0.112833

according to corrected -tests showed in Table 3.