Complexity

Research Article

Research on Pricing Strategy of Online and Offline Supply Chain Based on Channel Preference in the Context of New Retail

Table 1

The impact of related variables on prices in different game models.


Decentralized decision-making				Centralized decision

Stackelberg model				Bertrand model
	Entity-led		E-commerce dominance	Nondominant
	S_r, S_R	S_TR, P_TR

means positive correlation, means negative correlation, O means unable to judge, and “-“means no effect. In Table 1, P_r represents the retail price of e-commerce and represents the physical retail price. represents the difference between physical and online prices. S_r represents the retail price level of e-commerce, S_TR represents the service level of logistics enterprises, and P_TR represents the price of logistics enterprises. Add “” to indicate the optimal value.