Research Article

The Complexity Analysis and Control of Time-Delay OEM Supply Chain considering R&D Efforts and Marketing Level

Table 1

The parameter description for the system.

The total quantity of market demand
Consumers’ sensitivity to R&D efforts
Market demand scale unaffected by other market factors
OEM’s marketing level
Manufacturing effort level of CM
Design effort level of products of OEM
OEM’s profit margin
CM’s profit margin
Coefficient of manufacturing effort level cost
Coefficient of design effort cost
Coefficient of marketing level cost