Research Article
Contract Manufacturer’s Encroachment Strategy considering Fairness Concern in Supply Chain
Figure 1
Profit of the players under four different scenarios (A, B, C, N) versus when the contract manufacturer does not encroach. (a) Profit of the retailer. (b) Profit of the contract manufacturer. (c) Profit of the whole supply chain.
(a) |
(b) |
(c) |