Contract Manufacturer’s Encroachment Strategy considering Fairness Concern in Supply Chain

Table 2

Notations.

Parameter	The meaning of the parameter
	Disadvantageous inequity concern parameter
	Advantageous inequity concern parameter
	Brand differentiation
	Transportation cost (or disutility), which indicates the intensity of consumer’s preference for a brand
	Demand rate for brand when the contract manufacturer encroaches
	Demand of the retailer when the contract manufacturer does not encroach
	Retailer’s profit margin under no encroachment
	Contract manufacturer’s wholesale price under no encroachment
	Retail price of the contract manufacturer’s private brand under no encroachment
,	Profits of the contract manufacturer and the retailer in scenario under no encroachment
	Profits of the whole supply chain in scenario under no encroachment
	Retailer’s profit margin under encroachment
	Contract manufacturer’s wholesale price under encroachment
	Retail price of contract manufacturer’s private brand under encroachment
,	Profits of the contract manufacturer and the retailer in scenario under encroachment
	Profits of the whole supply chain in scenario under encroachment