Research Article
Willingness to Pay for Hexanal Technology among Banana Farmers in Meru County, Kenya
Table 3
Factors influencing WTP for hexanal.
| Variable | Control | Treatment | LogMAXWTP (Ksh) | Coefficient (robust SE) | Coefficient (robust SE) |
| Initial bid amount (Ksh) | | | Age of household head (years) | | 0 (0.002) | Gender of household head (1 = male, 0 = female) | 0.016 (0.054) | | Main occupation of household head (1 = farming, 0 = otherwise) | -0.032 (0.032) | | Marital status of household head (1 = married, 0 = otherwise) | 0.035 (0.06) | | Years of schooling of household head | -0.005 (0.006) | -0.006 (0.007) | Distance to market (km) | | -0.04 (0.008) | Land size (acres) | 0 | | Annual income from banana sales (log) | -0.033 (0.024) | | Perception on social acceptability of hexanal | | 0.11 (0.019) | Group membership (1 = yes, 0 = no) | 0.043 (0.042) | -0.063 (0.04) | Constant | | | Log pseudolikelihood | 26.01 | 27.3 | LR chi2 [40] | | | Pseudo-R2 | 53.15 | 24.25 |
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Note: implies statistically significant at 10%, 5%, and 1%, respectively. Source: Survey data, 2018. Ksh: Kenyan shillings, Robust SE: robust standard errors. |