The Impact of Food Service Attributes on Customer Satisfaction in a Rural University Campus Environment

Table 3

Frequencies and means for the research variables.

Research variables	Overall satisfaction										Mean
	Very unsatisfied		Unsatisfied		Neutral		Satisfied		Very satisfied
		%		%		%		%		%
A. Quality of food and beverage products
(1) Taste of food and beverages	20	3.1	48	7.4	236	36.2	306	46.9	42	6.4	3.46
(2) Display of products	16	2.5	64	9.8	212	32.5	326	50.0	34	5.2	3.45
(3) Diversity of displayed products	16	2.5	74	11.3	218	33.4	306	46.9	38	5.8	3.42
(4) Freshness of products	28	4.3	64	9.8	230	35.3	284	43.6	46	7.1	3.39
(5) Taste and flavor of products	20	3.1	58	8.9	230	35.3	310	47.5	34	5.2	3.42
(6) Nutritious products	32	4.9	62	9.5	250	38.3	266	40.8	42	6.4	3.34
(7) Portion size	30	4.6	70	10.7	208	31.9	288	44.2	56	8.6	3.41
(8) Appropriate serving temperature	20	3.1	72	11.0	224	34.4	300	46.0	36	5.5	3.39
Overall mean for quality of food and beverage products											3.41
B. Quality of service
(1) Speed of service	38	5.8	90	13.8	188	28.8	280	42.9	56	8.6	3.46
(2) Friendly treatment by the cafeteria staff	24	3.7	68	10.4	174	26.7	282	43.3	104	16.0	3.57
(3) Staff knowledge of the items sold	24	3.7	38	5.8	190	29.1	312	47.9	88	13.5	3.61
(4) Cooperation of workers at the cafeteria and answering any question	30	4.6	42	6.4	174	26.7	320	49.1	86	13.2	3.59
Overall mean for service											3.53
C. Quality of the setting
(1) Comfort and sitting availability	36	5.5	76	11.7	250	38.3	260	39.9	30	4.6	3.26
(2) Cleanliness and hygiene	28	4.3	102	15.6	276	42.3	214	32.8	32	4.9	3.18
(3) Ambience	22	3.4	64	9.8	274	42.0	258	39.6	34	5.2	3.33
(4) Lighting	16	2.5	44	6.7	258	39.6	290	44.5	44	6.7	3.46
(5) Organization of Delivery Process	32	4.9	54	8.3	256	39.3	272	41.7	38	5.8	3.35
Overall mean for setting											3.31
D. Price and value
(1) Quality of food and beverage products provided vs. the price paid	36	5.5	108	16.6	226	34.7	248	38.0	34	5.2	3.20
(2) Quantity of food and beverage products provided vs. the price paid	26	4.0	100	15.3	244	37.4	248	38.0	34	5.2	3.25
Overall mean for price and value											3.23
E. Overall satisfaction
(1) Overall satisfaction regarding the quality of food & beverage products	26	4.0	60	9.2	214	32.8	312	47.9	40	6.1	3.42
(2) Overall satisfaction regarding the service quality	32	4.9	52	8.0	182	27.9	318	48.8	68	10.4	3.51
(3) Overall satisfaction regarding the setting	24	3.7	44	6.7	276	42.3	270	41.4	38	5.8	3.38
(4) Overall satisfaction the prices	32	4.9	88	13.5	254	39.0	244	37.4	34	5.2	3.24
Overall mean for overall satisfaction											3.39