Healthy Foods as Proxy for Functional Foods: Consumers’ Awareness, Perception, and Demand for Natural Functional Foods in Pakistan

Table 1

Distributions of the respondents by province, rural, and urban areas.

		No. of respondents
	No. of districts	Urban	Rural	Total
Total	26	203	197	400
Punjab	13	102	98	200
Sindh	6	47	45	92
KPK	5	39	37	76
Baluchistan	2	17	15	32