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Trust in product (TP) | I trust |
TP1 | That traceable pork can be traced back to the actual farm. |
TP2 | The information provided about the production process and origin of the traceable pork. |
TP3 | Traceable pork is authentic which means it has not been tampered with in any way and is what it says it is. |
Trust in the government (TG) | I trust that the government |
TG1 | Is honest about the safety of food. |
TG2 | Is sufficiently open about the safety of food. |
TG3 | Takes good care of the safety of our food. |
TG4 | Gives special attention to the safety of food. |
Trust in farmers (TF) | I trust that farmers |
TF1 | Are honest about the safety of food. |
TF2 | Are sufficiently open about the safety of food. |
TF3 | Take good care of the safety of our food. |
TF4 | Give special attention to the safety of food. |
Trust in manufacturers (TM) | I trust that food manufacturers |
TM1 | Are honest about the safety of food. |
TM2 | Are sufficiently open about the safety of food. |
TM3 | Take good care of the safety of our food. |
TM4 | Give special attention to the safety of food. |
Trust in food retailers (TR) | I trust that food retailers |
TR1 | Are honest about the safety of food. |
TR2 | Are sufficiently open about the safety of food. |
TR3 | Take good care of the safety of our food. |
TR4 | Give special attention to the safety of food. |
Trust in mass media (TME) | I trust that the mass media |
TME1 | Is honest about the safety of food. |
TME2 | Is sufficiently open about the safety of food. |
TME3 | Promotes the safety of our food. |
TME4 | Notifies audiences about food safety incidence on time. |
Habits of shopping places (HP) | Buying pork from a supermarket, a convenient food store, or trusted sources is something |
HP1 | I do automatically. |
HP2 | I do without having to consciously remember. |
HP3 | I start doing before I realize I am doing it. |
HP4 | I do without thinking. |
Habits of country of origin (HO) | When I buy pork, looking for information about the country, or region of origin is something |
HO1 | I do automatically. |
HO2 | I do without having to consciously remember. |
HO3 | I start doing before I realize I am doing it. |
HO4 | I do without thinking. |
Habits of production process (HPP) | When I buy pork, looking for information about the production process that is needed to make the pork (e.g., feed, rearing conditions, transport, slaughter, and processing) is something |
HPP1 | I do automatically. |
HPP2 | I do without having to consciously remember. |
HPP3 | I start doing before I realize I am doing it. |
HPP4 | I do without thinking. |
Habits of food assurance (HFA) | When I buy pork, looking for food assurance schemes such as VietGap/GAHP, or smaller “niche” schemes that are aimed at meeting particular consumer demands such as higher welfare, environmental, or organic standards, is something |
HFA1 | I do automatically. |
HFA2 | I do without having to consciously remember. |
HFA3 | I start doing before I realize I am doing it. |
HFA4 | I do without thinking. |
Food safety concern (FS) | |
FS1 | I am very concerned about the residue amount of beta-agonist (super lean substance) in pork. |
FS2 | The quality of safety of pork nowadays concern me. |
FS3 | I am very concerned about the residue amount of antibiotics in pork. |
Perceived risk of consuming meat from affected animals (PR) | I, or my family, have concerns about eating pork infected by ASF because it could cause |
PR1 | High fever. |
PR2 | Intense headache. |
PR3 | Nausea. |
PR4 | Gastrointestinal toxicity. |
PR5 | Meningitis. |
Subjective norm (SN) | I would buy traceable pork because |
SN1 | My family, partner, and friends approve. |
SN2 | University scientists are in favor of it. |
SN3 | The media (TV, radio) are in favor of it. |
SN4 | The food industry and/or food supermarkets promote it. |
SN5 | People important to me buy this type of pork. |
Perceived behavioral control (PBC) | Regarding the additional information about the production process and origin of traceable pork (obtained via the code) |
PBC1 | It will be easy to find the additional information. |
PBC2 | I will be confident that I will find the additional information. |
PBC3 | I will be able to find the additional information without help from others. |
PBC4 | It will be easy to understand the additional information. |
PBC5 | I will be confident that I will understand the additional information. |
PBC6 | I will be able to understand the additional information without help from others. |
Attitude (ATT) | Buying traceable pork instead of pork now available in supermarkets would make me feel |
ATT1 | Bad (1)–good (7) |
ATT2 | Unpleasant (1)–pleasant (7) |
ATT3 | Foolish (1)–wise (7) |
ATT4 | Harmful (1)–beneficial (7) |
ATT5 | Negative (1)–positive (7) |
Intention (INT) | When traceable pork becomes available |
INT1 | I intend to buy it. |
INT2 | I plan to buy it. |
INT3 | I will look for it. |
INT4 | I desire to buy it. |
INT5 | It will be important for me to buy it. |
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