Research Article
Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit
Table 5
Results of hypothesis investigation.
| Hypotheses | Path directions | | value | Support |
| H1 | SN → INT | 0.41 | 0.001 | Yes | H2 | PBC → INT | 0.10 | 0.07 | Yes | H3 | ATT→ INT | 0.09 | 0.07 | Yes | H4 | PR → INT | 0.18 | 0.001 | Yes | H5 | TP → PR | 0.13 | 0.02 | Yes | H6 | TM → PR | -0.12 | 0.03 | Yes | H7 | TG → PR | 0.08 | 0.12 | No | H8 | TF → PR | 0.08 | 0.12 | No | H9 | TME → PR | 0.10 | 0.06 | Yes | H10 | TR → PR | -0.10 | 0.07 | Yes | H11 | PR → ATT | 0.12 | 0.03 | Yes | H12 | HFA → ATT | 0.03 | 0.34 | No | H13 | HPP → ATT | 0.05 | 0.22 | No | H14 | HO → ATT | 0.09 | 0.08 | Yes | H15 | HP → ATT | 0.11 | 0.04 | Yes | H16 | FS → ATT | 0.39 | 0.001 | Yes |
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