The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices

Table 1

Demographic characteristics of the respondents ().

Variables	Category	No.	Percentage (%)
Sex	Male	2149	48.75
	Female	2259	51.25
Age (y)	≤20	1503	34.10
	21~30	1266	28.72
	31~40	1093	24.86
	41~50	698	15.83
	51~60	179	4.06
	>60	86	1.95
Marital status	Unmarried	2312	52.45
	Married	1959	44.44
	Divorced	101	2.29
	Widowed	36	0.82
Education	≤Junior high school	974	22.10
	High school or secondary school	1379	31.28
	University or college	1962	44.51
	≥Postgraduate	93	2.11
Permanent residence	Town	2495	56.60
	Rural	1913	43.40
Occupation	Unemployed	1611	36.55
	Worker	1087	24.66
	Student	1710	38.79
Per capita income in a family (RMB)	≤500	412	9.35
	501~1500	997	22.62
	1501~4000	1715	38.91
	4001~6500	804	18.24
	6501~10000	341	7.74
	>10000	139	3.15
Engel’s coefficient (%)^a	≥60	299	6.78
	50~59	764	17.33
	40~49	1416	32.12
	30~39	1212	27.50
	<30	717	16.27

^aEngel’s coefficient was the proportion of the household’s total expenditure on food purchases.