Research Article
The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices
Table 1
Demographic characteristics of the respondents (
).
| Variables | Category | No. | Percentage (%) |
| Sex | Male | 2149 | 48.75 | Female | 2259 | 51.25 |
| Age (y) | ≤20 | 1503 | 34.10 | 21~30 | 1266 | 28.72 | 31~40 | 1093 | 24.86 | 41~50 | 698 | 15.83 | 51~60 | 179 | 4.06 | >60 | 86 | 1.95 |
| Marital status | Unmarried | 2312 | 52.45 | Married | 1959 | 44.44 | Divorced | 101 | 2.29 | Widowed | 36 | 0.82 |
| Education | ≤Junior high school | 974 | 22.10 | High school or secondary school | 1379 | 31.28 | University or college | 1962 | 44.51 | ≥Postgraduate | 93 | 2.11 |
| Permanent residence | Town | 2495 | 56.60 | Rural | 1913 | 43.40 |
| Occupation | Unemployed | 1611 | 36.55 | Worker | 1087 | 24.66 | Student | 1710 | 38.79 |
| Per capita income in a family (RMB) | ≤500 | 412 | 9.35 | 501~1500 | 997 | 22.62 | 1501~4000 | 1715 | 38.91 | 4001~6500 | 804 | 18.24 | 6501~10000 | 341 | 7.74 | >10000 | 139 | 3.15 |
| Engel’s coefficient (%)a | ≥60 | 299 | 6.78 | 50~59 | 764 | 17.33 | 40~49 | 1416 | 32.12 | 30~39 | 1212 | 27.50 | <30 | 717 | 16.27 |
|
|
aEngel’s coefficient was the proportion of the household’s total expenditure on food purchases.
|