Research Article
The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices
Table 2
Univariate analysis on the consumers’ concern on dairy product label information.
| Variables | Category | Production process | Product ingredients | Nutrition facts | Certification mark | Origin and manufacturers | Production date and shelf life | Storage condition | Total score | or value | value |
| Sex | Male | | | | | | | | | -0.158 | 0.875 | Female | | | | | | | | | | | or value | 1.920 | 0.200 | -0.509 | 1.043 | 0.674 | -2.404 | -2.203 | | | | value | 0.055 | 0.842 | 0.611 | 0.297 | 0.501 | 0.016 | 0.028 | | | |
| Age (y) | ≤20 | | | | | | | | | 7.449 | <0.001 | 21~30 | | | | | | | | | | | 31~40 | | | | | | | | | | | 41~50 | | | | | | | | | | | 51~60 | | | | | | | | | | | >60 | | | | | | | | | | | or value | 10.706 | 5.634 | 5.357 | 7.940 | 2.127 | 1.898 | 1.675 | | | | value | <0.001 | <0.001 | <0.001 | <0.001 | 0.059 | 0.091 | 0.137 | | | |
| Marital status | Single | | | | | | | | | 9.806 | <0.001 | Married | | | | | | | | | | | Divorced | | | | | | | | | | | Widowed | | | | | | | | | | | or value | 9.034 | 7.139 | 9.440 | 8.794 | 3.222 | 2.378 | 2.848 | | | | value | <0.001 | <0.001 | <0.001 | <0.001 | 0.022 | 0.068 | 0.036 | | | |
| Education | ≤Junior high school | | | | | | | | | 13.298 | <0.001 | High school or secondary school | | | | | | | | | | | University or college | | | | | | | | | | | ≥Postgraduate | | | | | | | | | | | or value | 11.819 | 4.031 | 8.983 | 7.757 | 3.260 | 5.298 | 8.610 | | | | value | <0.001 | 0.007 | <0.001 | <0.001 | 0.021 | 0.001 | <0.001 | | | |
| Permanent residence | Town | | | | | | | | | 2.061 | 0.039 | Rural | | | | | | | | | | | or value | 0.819 | -0.211 | -0.011 | -0.503 | 0.052 | 4.337 | 6.374 | | | | value | 0.413 | 0.833 | 0.991 | 0.615 | 0.958 | <0.001 | <0.001 | | | |
| Occupation | Unemployed | | | | | | | | | 19.487 | <0.001 | Worker | | | | | | | | | | | Student | | | | | | | | | | | or value | 11.680 | 9.484 | 15.541 | 14.954 | 6.781 | 3.184 | 11.784 | | | | value | <0.001 | <0.001 | <0.001 | <0.001 | 0.001 | 0.042 | <0.001 | | | |
| Per capita income in a family (RMB) | ≤500 | | | | | | | | | 4.982 | <0.001 | 501~1500 | | | | | | | | | | | 1501~4000 | | | | | | | | | | | 4001~6500 | | | | | | | | | | | 6501~10000 | | | | | | | | | | | >10000 | | | | | | | | | | | or value | 1.382 | 2.607 | 3.419 | 1.218 | 0.954 | 8.332 | 8.380 | | | | value | 0.228 | 0.023 | 0.004 | 0.298 | 0.445 | <0.001 | <0.001 | | | |
| Engel’s coefficient (%) | ≥60 | | | | | | | | | 6.631 | <0.001 | 50~59 | | | | | | | | | | | 40~49 | | | | | | | | | | | 30~39 | | | | | | | | | | | <30 | | | | | | | | | | | or value | 9.979 | 7.557 | 6.752 | 4.481 | 2.007 | 1.788 | 2.499 | | | | value | <0.001 | <0.001 | <0.001 | 0.001 | 0.091 | 0.128 | 0.041 | | | |
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