The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices

Table 2

Univariate analysis on the consumers’ concern on dairy product label information.

Variables	Category	Production process	Product ingredients	Nutrition facts	Certification mark	Origin and manufacturers	Production date and shelf life	Storage condition	Total score	or value	value
Sex	Male									-0.158	0.875
	Female
	or value	1.920	0.200	-0.509	1.043	0.674	-2.404	-2.203
	value	0.055	0.842	0.611	0.297	0.501	0.016	0.028
Age (y)	≤20									7.449	<0.001
	21~30
	31~40
	41~50
	51~60
	>60
	or value	10.706	5.634	5.357	7.940	2.127	1.898	1.675
	value	<0.001	<0.001	<0.001	<0.001	0.059	0.091	0.137
Marital status	Single									9.806	<0.001
	Married
	Divorced
	Widowed
	or value	9.034	7.139	9.440	8.794	3.222	2.378	2.848
	value	<0.001	<0.001	<0.001	<0.001	0.022	0.068	0.036
Education	≤Junior high school									13.298	<0.001
	High school or secondary school
	University or college
	≥Postgraduate
	or value	11.819	4.031	8.983	7.757	3.260	5.298	8.610
	value	<0.001	0.007	<0.001	<0.001	0.021	0.001	<0.001
Permanent residence	Town									2.061	0.039
	Rural
	or value	0.819	-0.211	-0.011	-0.503	0.052	4.337	6.374
	value	0.413	0.833	0.991	0.615	0.958	<0.001	<0.001
Occupation	Unemployed									19.487	<0.001
	Worker
	Student
	or value	11.680	9.484	15.541	14.954	6.781	3.184	11.784
	value	<0.001	<0.001	<0.001	<0.001	0.001	0.042	<0.001
Per capita income in a family (RMB)	≤500									4.982	<0.001
	501~1500
	1501~4000
	4001~6500
	6501~10000
	>10000
	or value	1.382	2.607	3.419	1.218	0.954	8.332	8.380
	value	0.228	0.023	0.004	0.298	0.445	<0.001	<0.001
Engel’s coefficient (%)	≥60									6.631	<0.001
	50~59
	40~49
	30~39
	<30
	or value	9.979	7.557	6.752	4.481	2.007	1.788	2.499
	value	<0.001	<0.001	<0.001	0.001	0.091	0.128	0.041

Significant level: .