The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices

Table 3

Multiple stepwise linear regression analysis on the consumers’ concern on dairy product label information.

Variables	Category		SE		value	value
Age (y)		-0.271	0.067	-0.066	-4.052	<0.001
	≤20	0.001	0.001	0.001	0.001	<0.001
	21~30	0.199	0.205	0.017	0.971	0.331
	31~40	-0.358	0.252	-0.024	-1.421	0.155
	41~50	-0.447	0.257	-0.030	-1.738	0.082
	51~60	-0.832	0.434	-0.031	-1.918	0.055
	>60	-1.543	0.603	-0.040	-2.560	0.011
Education		0.445	0.105	0.068	4.233	<0.001
	≤Junior high school	-0.869	0.230	-0.067	-3.776	<0.001
	High school or secondary school	-0.012	0.195	-0.001	-0.064	0.949
	University or college	-0.001	0.001	-0.001	-0.001	<0.001
	≥Postgraduate	0.125	0.569	0.003	0.220	0.826
Engel’s coefficient (%)		-0.211	0.071	-0.045	-2.983	0.003
	≥60	-0.272	0.340	-0.013	-0.798	0.425
	50~59	-0.120	0.240	-0.008	-0.499	0.618
	40~49	-0.001	0.001	-0.001	-0.001	<0.001
	30~39	-0.328	0.209	-0.027	-1.569	0.117
	<30	-1.068	0.245	-0.074	-4.350	<0.001

Significant level: .