The Impact of Private Standards on Corporate Social Responsibility Compliance and Rural Workers’ Motivation in Developing Countries: A Study of Mango Farms in Pakistan
Table 1
Deductive and inductive approaches.
Deduction emphasis
Induction emphasis
Scientific principles
Gaining an understanding of the meanings humans attach to events
Moving from theory to data
A close understanding of the research context
The need to explain causal relationships between variables
The collection of qualitative data
The collection of quantitative data
A more flexible structure to permit changes of research emphasis as the research progresses
The application of controls to ensure validity of data
A realisation that the researcher is part of the research process
The operationalisation of concepts to ensure clarity of definition
Less concern with the need to generalise
A highly structured approach
Researcher independence of what is being researched
The necessity to select samples of sufficient size in order to generalise conclusions
