Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan

Table 1

Evaluation dimensions and criteria.

Dimension	Criteria		Definition
Prepurchasing (P1)	C1a	Sufficient information exposure	Level of detail and coverage of snack food information content that reaches customers
	C1b	Food testing	Provide opportunities, methods, and occasions for snack food testing
	C1c	Food safety assurance provided	Provide the ingredient sources, production verification, and expiry date of snack foods
Purchasing (P2)	C2a	Personal information leak prevention	Minimize customer concerns regarding personal privacy during purchases
	C2b	Waiting time (e.g., checkout, queue)	The time required to check customers’ credentials or for the queue to be cleared when customers checkout
	C2c	Multiple payment methods	Provide multiple payment methods such as cash, credit card, third-party payment, or cash on delivery
Postpurchasing (P3)	C3a	Order tracking transparency	Customers can instantly monitor product delivery processes through the phone or Internet after ordering snack foods
	C3b	Delivery progress notification	The manufacturers may, via message or E-mail, actively communicate delivery information or expected time of arrival of the product
	C3c	Waiting time for product delivery	The waiting time before customers receive products affects their satisfaction and repurchasing intentions