Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan

Table 2

Definition of the ANP evaluation scale anchors.

Evaluation scale	Definition	Remarks
1	Equal importance	The contributions of the two compared plans are equally important
2	Moderate importance	Experience and judgment showing a slight preference for a specific plan
3	Essential strong importance	Experience and judgment showing a strong preference for a specific plan
4	Very strong importance	An extremely strong preference for a specific plan
5	Extreme importance	Sufficient evidence showing an absolute preference for a specific plan