Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan

Table 7

Decision-making dimension and transaction cost factors weights.

Dimension	Weights	Ranking	Criteria		Weights; (local)	Weights; (global)	Ranking; (local)	Ranking; (global)
Prepurchasing	0.564	1	C1a	Sufficient information exposure	0.347	0.196	2	2
			C1b	Food testing	0.213	0.120	3	3
			C1c	Food safety assurance provided	0.440	0.248	1	1
Purchasing	0.229	3	C2a	Personal information leak prevention	0.447	0.102	1	4
			C2b	Waiting time	0.246	0.056	3	8
			C2c	Multiple payment methods	0.308	0.071	2	6
Postpurchasing	0.207	2	C3a	Order tracking transparency	0.319	0.066	2	7
			C3b	Delivery progress notification	0.240	0.050	3	9
			C3c	Waiting time for product delivery	0.441	0.091	1	5