Assessment of Dairy Product Safety Supervision in Sales Link: A Fuzzy-ANP Comprehensive Evaluation Method

Table 10

Scores of the safety supervision of dairy products in the sales link for three types of online businesses¹.

Evaluation goal	Good	Relatively good	General	Relatively poor	Poor	Score	Grade
Agent situation of dairy product safety supervision in the sales link	0.281	0.389	0.281	0.032	0.017	72.12	General
Stores that are self-operated by website situation of dairy product safety supervision in the sales link	0.206	0.464	0.3	0.017	0.013	70.829	General
Official flagship stores’ situation of dairy product safety supervision in the sales link	0.285	0.459	0.219	0.026	0.012	74.482	General

¹The official flagship store for dairy products is an online store opened by the dairy product owners after they have been certified by e-commerce platforms such as Taobao and Jingdong. Dairy products stores that are self-operated by website refer to an online store where the website sells products directly on its own platform (not a third-party seller) after authorization by the dairy brand owner.