Assessment of Dairy Product Safety Supervision in Sales Link: A Fuzzy-ANP Comprehensive Evaluation Method

Table 9

Scores of the safety supervision of dairy products in the sales link for three e-commerce platforms¹.

Evaluation goal	Good	Relatively good	General	Relatively poor	Poor	Score	Grade
Taobao’s situation of dairy product safety supervision in the sales link	0.374	0.347	0.233	0.037	0.009	75.992	Relatively good
Tmall’s situation of dairy product safety supervision in the sales link	0.237	0.444	0.297	0.019	0.004	72.258	General
JD’s situation of dairy product safety supervision in the sales link	0.135	0.554	0.232	0.02	0.059	67.134	General

¹The 2015 dairy products big business report shows that the three e-commerce sites occupy dairy sales share of 80.6% in online channels; thus, these e-commerce sites can be chosen to analyze the online safety regulatory condition of dairy sales.